Privacy Policy
How BodyAlign handles your personal information
This Privacy Policy describes how BodyAlign (bodyalign.co.uk) collects, uses, and protects your personal information when you visit our website or make a purchase from our range of myofascial release tools, foam rollers, massage balls, and stretching equipment. We are committed to ensuring that your privacy is protected in accordance with UK data protection laws, including the UK GDPR.
By using our site, you agree to the collection and use of information in accordance with this policy. Whether you are browsing our muscle recovery guides, comparing a peanut massage ball, or placing an order for resistance bands and a yoga mat, the same commitments apply across every part of the store.
What we collect and why
We collect several types of information for various purposes to provide and improve our service to you. This includes personal identification information such as your name, email address, phone number, and shipping address when you place an order for fitness bands, a knee support sleeve, or any other product.
We also collect non-personal data such as your IP address, browser type, and usage patterns through cookies and similar tracking technologies to help us understand how our site is used. For more detail on tracking technologies, please see our Cookie Policy.
Name, email, phone number, shipping address, and payment details you provide at checkout.
IP address, browser type, pages visited, and time spent on our muscle recovery and stretching guides.
Orders, accounts, and service updates
The information we collect is used primarily to process your orders and manage your account. This includes sending order confirmations, processing payments, and arranging the delivery of your fitness equipment — whether that is a muscle massage roller, a back support cushion, or mobility tools for seniors.
We may also use your data to communicate with you about your inquiries or to provide updates about our services, provided you have given us consent to do so. You can withdraw that consent at any time by following the unsubscribe link in any email or by contacting us directly.
We do not sell your personal information to third parties. Your data is never used to build external marketing lists or shared with advertisers for their own campaigns.
How long we keep your data and how we protect it
We retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. Order records, including delivery details for items such as a knee brace for sports or a pilates mat, are kept for the period required by UK tax and accounting regulations. After that period, your data is securely deleted or anonymised.
We maintain appropriate technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction. While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the internet is completely secure. If you have concerns about how your data is stored, please contact us and we will explain the safeguards in place.
Who helps us deliver your order
We may employ third-party companies and individuals to facilitate our service, such as payment processors and delivery companies. These third parties have access to your personal information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
All third-party providers are required to handle your data in compliance with relevant data protection regulations. When your order for gentle fitness equipment or post workout recovery tools leaves our Edinburgh facility, a courier receives only the delivery details they need to complete the shipment — nothing more.
Your rights under the UK GDPR
Under the UK GDPR, you have several rights regarding your personal data. These include the right to access the information we hold about you, the right to request that we correct any inaccuracies, and the right to request the deletion of your data under certain conditions. You also have the right to object to the processing of your data and the right to data portability.
To exercise any of these rights, please contact us at [email protected]. We will respond to your request within the timeframe required by UK data protection law.
How we update this policy
We may update our Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes.
Changes to this Privacy Policy are effective when they are posted on this page. The date shown at the top of this document indicates when the policy was last reviewed.
How to reach us
If you have questions about this Privacy Policy or how we handle your personal data, please contact our Edinburgh office. We are available Monday to Friday, 9:00 to 18:00, and will do our best to respond promptly.
19 Stretching House
Castle Street
Edinburgh, EH2 3AH
United Kingdom
You may also want to review our other legal documents for a complete picture of how BodyAlign operates.